Global Spotlight: Meet the Members of the N.C. Coalition for Global Competitiveness

The 40-plus members of the N.C. Coalition for Global Competitiveness are an impressive group of North Carolina leaders with diverse talents and expertise in the global arena. Global Spotlight is a space to introduce you to Coalition members and their work helping to make North Carolina the most globally engaged state in the nation.

Robert Azar: Asian Business and Culture Expert and Author

Robert Azar is President of Asia Strategic Advisors™, a global business development company that helps American companies maximize their success with Asian companies. His new book, Navigating Japan’s Business Culture – A Practical Guide to Succeeding in the Japanese Market, was released in summer of 2016

We asked Robert about his new book and this is what he shared:


While waiting for foreign companies and their direct investment to come knocking on our door here in America is one option, I made a career out of proactively going to Asia to develop business opportunities for American companies. Thirty-five years of success has resulted in countless business deals and billions of dollars in additional sales revenue in Asia for clients.

Most books on doing business in Japan deal with social etiquette – how to exchange business cards, etc. This book, however, provides proven methods for navigating the multiplicity of challenges American companies confront when actually engaging in business in Asian markets. It offers actionable intelligence for attaining optimized success in countries with very different approaches to business.

Click here to learn more about Robert’s business.

Click here to learn more about Robert’s book